Pipeline FnB is a Mobile App & Website based ordering platform for the F&B industry, which allows all brands, distributors and outlets to be listed at one place.
It simplifies order generation, processing, execution, communication and real-time data analytics.
It is a one-stop shop to connect the entire Food & Beverage Industry.
BRAND COMPANY:
How does it work & benefit?
Eye on orders:-
As soon as the outlet places the order, the Sales person who is attached to the Outlet, along with the Distributor, receive a notification about the order placed. This allows for real-time intervention by the Sales person on servicing the order.
Financing Option for the outlets:-
The platform has tied up with HDFC Bank to offer Business Credit Cards to Outlets basis their books. This unique financing concept will allow liquidity in the industry to increase as Outlets avail this facility, giving the industry the much needed working capital booster.
Real-time data analytics:-
Once the order is fulfilled, it adds on to the data analytics dashboard of the Sales person. The data then consolidates and is made appropriately visible to the Area head, Zonal head, Regional head and also National head.
Data analytics can also be seen by Brand, SKU, Area, Outlet, Category, Price, etc. allowing you complete transparency and instant analytics.
Communications:-
It allows for monthly scheme notifications to be sent out to the Outlets instantly along with any other communication that might interest the Brand Company and Outlet.
Launch of a New Brand or a new pack size can be communicated instantly through notifications and banner advertisements.
Effective Trade & Consumer Scheme Management:-
Since purchase data is available, the platform allows for complete transparency in Scheme settlements, without any pilferages or “adjustments” saving the Brand Company bags of money.
OUTLETS:
How does it work & benefit?
One-stop-shop
-Pipeline FnB allows for all Brands and their Distributors to be available on a single platform App. Simply log on, and order any brand that you need in a very easy to use and friendly manner!
-You can view all brands, trade schemes and brand details in a single place. No need to find out from other sources.
-Above all the platform provides you unparalleled convenience of ordering anytime, anywhere freeing up your time and reducing your effort.
Instant communication:-
-You will get regular notifications on schemes, special offers etc. from the brand companies directly keeping you up-to-date on all the brands that you do business with.
Real-time Data analytics:-
-All the data that you need to improve your business, increase profitability, improve inventories and stocking, and improve your ROI is available to you on the go! Simply look at your reports that are update real-time, and you have all the information you need.
Free Financing:-
Pipeline also offers a huge benefit to you via getting financing via HDFC Banks Business cards at no extra costs for your supplier payments!
DISTRIBUTORS:
How does it work & benefit?
-Pipeline FnB reduces your working capital requirements and increases ROI.
-It provides greater efficiencies in Order Generation and Supplies Management
-Provides improved market coverage of sales team & real-time data analytics.
-Over time, investments in adding sales personnel, technology investments, etc., will get rationalized/ reduced.
-Financing from Banks at NO EXTRA COST.